What is Gatorade?
Gatorade boost athlete’s performance with 3 elements: hydration, energy, recovery.
Gatorade rehydrates by providing sugar and electrolytes like sodium and potassium to replenish the sweat
Gatorade are for athletes to recharge electrolytes and carbs from the drink for balancing their body’s fluid and providing energy to help them perform at their peak.
“Gatorade is a brand for athletes”
“I play basketball 3-5 times a week.”
“I drink Gatorade to stay hydrated, so I can play longer.”
“Keeping skin hydrated and clean is the most important”
“I use skin care product mainly for my face”
“I like to keep my skin protected from dryness and the sun”
Athletes are constantly exposed to different environments and equipment that can transfer many germs and bacteria onto their skin. Playing under the sun also expose them to harmful UV lights that can damage and dry out the skin.
Since more and more men start to care about their skin, it is the perfect opportunity for Gatorade to start a premium skincare line that provides hydration for athlete.
The mission is to provide skincare products for athletes to keep their skin clean and hydrated throughout the day, so they can perform in their peak at anytime.
Gender: Male
Age: Late 20s - Late 30s
Job: Office job
He enjoys play basketball after work 2-4 times every week, but he needs to rehydrate and protect his skin from play basketball under the sun
Gatorade extends its line to premium skincare which provides supercharged hydration and cleanse care for skin.
Card board and paper on 5 lb foam mock-ups
3D printed models with frosted treatment to mimic condensation effect on a Gatorade bottle
Paper mock-up to try different graphics
